If you are an FBA seller, chances are you have wanted more data and predictions on how your products will sell on Amazon. Being armed with more knowledge is critical to understanding your business and expanding your market.
To figure out how many units a product on Amazon sells, you’ll need to use an Amazon sales estimator.
But what are the best Amazon sales estimators? Here are a few that you can trust.
1. Helium 10
Helium 10 offers the largest suite of features and is likely the single most powerful piece of software for understanding your business on Amazon. The software has over 20 tools that will assist you in understanding your sales and potential on Amazon with ease.
We cannot get into all the benefits you get from Helium 10 here, but we will look at a few. The keyword tracker tool is indispensable for eCommerce businesses. You can use this tool to understand where you rank in certain keywords and how you can improve your ranking. A better ranking allows you to appear over other similar products, putting more eyes on your product.
The other benefit of Helium 10 is the astounding amounts of data it has access to. There is data on nearly half a billion products contained in the software, giving you the most complete data possible.
Helium 10 is a premium product, and it is priced as such:
You can dip your toes in with the Starter Edition, which will cost you $29 a month when billed annually. While you will have a somewhat bare-bones experience, you will get a taste of the power available to you with the tool.
The next tier is Platinum, which the company says is the most popular. The Platinum Edition of Helium 10 costs $84 a month when billed annually, and provides enough features that will satisfy the majority of businesses.
Businesses looking to take their data accumulation to the next level can try the Diamond Edition for $209 a month or Elite Edition for $399. The Elite Edition comes with quarterly in-person workshops and monthly online training sessions.
2. Jungle Scout
At the other end of the spectrum is Jungle Scout Sales Estimator, a browser-based piece of software that is free to use.
While Jungle Scout’s estimator tool does not have the same power as Helium 10, this is a wonderful budget option that still provides users with indispensable data. Jungle Scout is the most used Amazon Sales Estimator.
Aside from being free, it is incredibly simple to use:
All you need to do is input the Best Seller’s Rank Number, Amazon Marketplace, and Amazon Product Category and you instantly will receive a sales estimate. While this may not give all of the data other products like Helium 10 provide, it is a quick method of understanding sales and the market.
Jungle Scout has a Profit Calculator and Listing Grader available for free usage as well. Additionally, the website contains articles that can make you a better Amazon seller.
If you want more in-depth information and statistics, you can pay for a premium version of Jungle Scout. The Basic Edition is $29 a month and comes with the most essential features. You also have access to the Jungle Scout browser extension for instant feedback.
The Suite Edition gives you additional automation features and costs $49 per month. The most expensive payment plan is the Professional Edition which costs $84 a month. The Professional Edition allows you to track up to 1,000 products and have six users on the same account.
3. AMZScout Sales Estimator
AMZScout’s sales estimator strongly resembles Jungle Scout, with its browser-based nature and its mix of premium and free features. The sales estimator is free to use, and it should provide you with a decent idea of how much a certain product is selling.
AMZScout is the simplest sales estimator on the market today, and even those with little understanding of the tool can quickly find the information they want with it. Using it is as simple as selecting the item category and country and then inputting the sales rank.
The estimator will spit out a value that should give you a rough idea of how well a certain product is selling on the storefront:
You can use AMZScout to understand the marketplaces in America, the UK, Mexico, Germany, Spain, India, Italy, and Canada. We have found through extensive use that it is most accurate when providing estimates for the USA, but you will still find acceptable data about other countries.
4. Viral Launch Market Intelligence
Viral Launch Market Intelligence is a beefy and feature-rich platform similar to Helium 10. While you will have to pay to access its bevy of features, it is worth the price if you’re taking your Amazon business seriously.
Viral Launch is best for those who desire customization and personalization features in their software. You get a more personal touch with this product, which will help you better understand the marketplace and how you can improve your sales ranking.
The Market Intelligence feature they named the program after gives users unprecedented data about market trends and historical data for products. If you use this, you will better understand how the market is changing and how you can increase your sales on Amazon.
Viral Launch offers Market Intelligence at a starting price of $69 per month for the Essentials package. The company’s Pro package costs $99 per month, and its most feature-rich version is Pro Plus Ads at $199 per month.
5. Unicorn Smasher
Unicorn Smasher is a free browser extension for Google Chrome that estimates sales for a given ASIN.
There are two main benefits to Unicorn Smasher. The first benefit is that it is a browser extension. Since it is not a separate website or program, you will not have to worry about switching between multiple windows. You will be able to find all the information quickly in one place without having to use another window.
The other main benefit is that Unicorn Smasher is entirely free. All you need to do is download the program and run it to install it on Chrome. After that, you are all set and ready to analyze market trends.
The downsides are this extension is pretty buggy and unreliable. It’s Google App Store reviews show it, too:
Worth mentioning since it’s been around for a long time, but personally we wouldn’t recommend it.
6. AMZ Tracker
AMZ Tracker works similarly to Jungle Scout, except it’s a paid product. It will provide similar estimates to what you may get from Jungle Scout, but they will likely be more accurate and give you better ideas of market trends.
While the information AMZ Tracker provides is useful, it is not the perfect product. The estimates are accurate for best-selling products, but items outside that distinction can be hit-or-miss. However, some businesses will find this product’s data indispensable.
The company doesn’t have the best reputation, and the tool itself is a little glitchy:
Prices start at $41.70 a month. The most expensive version the company offers is the Legend Plan for $333.33 a month. The least pricey option allows tracking up to 50 products, while Legend gives users the power to track 400 listings.
7. SellerApp Sales Estimator
SellerApp sales estimator is for those who want to get an edge in Amazon rankings by targeting niche categories. Getting in on the ground floor of a niche category or being a big player in a small market will immensely help you with your ranking and help you stand out from the competition.
Aside from allowing you to target the niche markets, SellerApp built its sales estimator to give you an idea of how well your competitors are selling and how much you will need to sell to overcome them in the rankings:
Having an estimate of how many units you need to move to surpass another listing is invaluable information that gives you a leg up on the competition and allows you to dominate the market.
Small sellers can use SellerApp for free with its Freemium Plan. You won’t have all the features you may want with this program, but you will understand the basics of how it works.
Those hoping to analyze more data will need to purchase the Pro Lite plan for $39 a month or the Professional plan for $79 per month:
Regardless of the version, this is a critical tool for any Amazon FBA seller.
Conclusion: The Best Amazon Sales Estimators
If you are looking for the best Amazon sales estimator and do not mind paying for a sales estimator, we recommend Helium 10. The company loaded it with features that can benefit even experienced Amazon sellers.
Those seeking something more lightweight will want to try Jungle Scout sales estimator first. It will give you accurate estimates, and you can use it for free.
Whichever of these products you decide to use, we hope you find them beneficial. Any of these will help take your business to the next level and get you higher up the Amazon rankings.